Store loyalty, bargaining power and the private label production issue
Year of publication: |
2006
|
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Authors: | Berges, Fabian |
Institutions: | Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2), Institut National de la Recherche Agronomique (INRA) |
Subject: | MARQUE DE DISTRIBUTEUR | COMMERCE DE DETAIL | FIDELISATION | RELATION INDUSTRIE DISTRIBUTION | PRIVATE LABEL | NATIONAL BRAND | BARGAINING POWER | STORE LOYALTY | MARKET | concurrence économique |
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