Tahira, Riffat; Butt, Muhammad Mohsin; Run, Ernest Cyril De - In: International Journal of Economics and Business Research 4 (2012) 5, pp. 577-589
E-banking is a recent phenomenon in Pakistan and is a relatively less investigated topic of academic research. This paper sets out to investigate the dimension of e-service quality in Pakistani banks. A quantitative approach was used to identify and capture the e-service dimensions in the...