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sur le décalage entre intentions et comportement, la procrastination, « le report conscient d'un achat planifié », est … procrastination of the consumer. The article defines the procrastination in consumer behavior and reports major findings in psychology … to draw the portrait of the procrastinator. It is then suggested to consider functional and dysfunctional procrastination …
Persistent link: https://www.econbiz.de/10008862094
This article focuses on two individual and situational factors leading to purchase delay. The consumer procrastination … trait captures the individual tendency to delay purchase while the procrastination potential of a given situation reflects … procrastination trait (CPTS). A 2 X 2 X 2 experiment is designed to show first and second order interactions between the consumer …
Persistent link: https://www.econbiz.de/10010905359
La procrastination du consommateur est émergée comme facteur individuel de cause du report d’achat. Cet article analyse … la procrastination du consommateur au moyen d’un carré sémiotique, positionne la procrastination par rapport à l …Consumer procrastination has ermerged as important individual variable along multiple situational variables to explain …
Persistent link: https://www.econbiz.de/10008504542
Consumer procrastination has ermerged as important individual variable along multiple situational variables to explain … purchase delay. This article provides an analysis of consumer procrastination using a semiotic approach. It clarifies the …
Persistent link: https://www.econbiz.de/10010706703
Le premier objectif de cet article est de proposer un cadre conceptuel présentant l’ensemble des facteurs susceptibles d’influencer la réponse de l’internaute lors de la réception d’un email à vocation commerciale. Outre les variables liées à l’email lui-même et aux...
Persistent link: https://www.econbiz.de/10009320599
By means of qualitative studies of ethnic consumers with Moroccan, Tahitian, Turkish and Congolese backgrounds, this article demonstrates that ethnic consumers in France are experiencing reculturation through consumption, using products, brands and points of sale to negotiate this re-discovery...
Persistent link: https://www.econbiz.de/10010706450
Les consommateurs doivent fréquemment prendre une décision concernant des produits encore utilisables mais dont ils n'ont plus l'utilité et qui ne valent pas, à leurs yeux, la peine d'être revendus. Cet article montre que certains consommateurs ont tendance à les garder au lieu de s'en...
Persistent link: https://www.econbiz.de/10011073269
Could eliminating overpackaging from private labels be a lever for a responsible positioning without any effect on purchase intention? Drawing on the attribution theory framework, this research uses an experiment on 217 French respondents and shows that eliminating overpackaging does have an...
Persistent link: https://www.econbiz.de/10011093887
Persistent link: https://www.econbiz.de/10010861396
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