The article examines individual action informed by ethical concerns for the environment as a strategy for moving toward more sustainable consumption. The article first employs a model of rational choice to analyze independent consumer choices among the usually assumed self- and welfare-centered...

Virtually all studies of retrospective economic voting in the UK look at two sets of economic evaluations only, relating to respondents' perceptions of the national economic situation and their own households' financial position. We argue that a further scale should be added to these models,...

Проанализированы характерные черты информационной экономики, меняющей мотивы поведения потребителей в условиях постиндустриального общества, а также...

Abstract Firms can exploit consumers' mistakes when facing complex purchasing decision problems but Gaudeul and Sugden (2012) argue that if at least some consumers disregard offers that are difficult to compare with others then firms will be forced into adopting common ways to present their...

A literal interpretation of neo-classical consumer theory suggests that the consumer solves a very complex problem. In the presence of indivisible goods, the consumer problem is NP-Hard, and it appears unlikely that it can be optimally solved by humans. An alternative approach is suggested,...

Current thinking on opinion leaders varies with respect to key features distinguishing these individuals. Some studies emphasize influence as the crucial determinant, others stress knowledge, and still others focus primarily on information transmission. Most research, however, see a combination...