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Designing luxury experience
Grigorian, Vadim; Petersen, Francine Espinoza - European School of Management and Technology (ESMT) - 2014
In luxury brand management, experiences are essential. However, most of what we know about designing customer experiences originates from work developed with and/or for mass brands. Luxury brands are conceptually different and require a specific approach to brand management. Using a grounded...
Persistent link: https://www.econbiz.de/10011014326
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Do Consumers Care About Ethical-Luxury?
Davies, Iain; Lee, Zoe; Ahonkhai, Ine - In: Journal of Business Ethics 106 (2012) 1, pp. 37-51
Persistent link: https://www.econbiz.de/10010868263
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A HOLISTIC APPROACH OF RELATIONSHIP MARKETING IN LAUNCHING LUXURY NEW PRODUCTS
Pop Nicolae Al.; Fotea Ioan S.; Florin, Mihoc; Pop Liviu N. - In: Annals of Faculty of Economics 4 (2009) 1, pp. 808-813
dimensions the …
Persistent link: https://www.econbiz.de/10008511982
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L’adoption d’un marketing de masse dans le secteur du luxe : Quand Mauboussin affiche ses prix en 4 par 3 dans le métro
Delécolle, Thierry; Parguel, Béatrice - Université Paris-Dauphine (Paris IX) - 2010
Over 180 years old, the Mauboussin jeweler's shop looks like a rebellious child on the Place Vendôme (Paris, France) since Dominique Frémont took over almost ten years ago. Alain Nemarq, the President, explains the marketing strategy he has used since his arrival in 2002. He also details the...
Persistent link: https://www.econbiz.de/10010734932
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Luxusaffinität deutscher Reitsportler: Implikationen für das Marketing im Reitsportsegment
Hartmann, Laura; Spiller, Achim - Institut für Agrarökonomie, Georg-August-Universität … - 2015
Positionierungsstrategien im Luxusmarketing grundlegend, bisher aber kaum empirisch untersucht. Auf Grundlage einer Faktoren- und Clusteranalyse …
Persistent link: https://www.econbiz.de/10011188601
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“Fake product? Why not!” Attitudes toward the consumption of counterfeit goods in CEE as shown on the example of Slovakia
Kollmannová, Denisa Kasl - In: Central European Business Review 2012 (2012) 2, pp. 23-28
This article focuses on the increasing consumption trend of counterfeit goods in the countries of CEE and on the consequences for the global market. Counterfeiting is not longer typical only for the luxury market, where branding together with genuine source plays a crucial role and the business...
Persistent link: https://www.econbiz.de/10011070686
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La implicación del cliente: compilación teórica
Vázquez Carrasco, Rosario; Ortigueira Sánchez, Manuel - In: Cuadernos de Gestión (2005)
[ES] En el presente trabajo llevamos a cabo una delimitación del constructo implicación, para lo que nos introducimos en los siguientes aspectos: a) conocer el origen de su estudio, así como los diferentes marcos conceptuales de abordaje; b) eliminar posibles confusiones con otros conceptos...
Persistent link: https://www.econbiz.de/10011277740
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Innovation profile and competitiveness of Russian enterprises: on the issue of knowledge-driven performance in business
Dokukina, Anna A. - In: Review of Applied Socio-Economic Research (2011) 2, pp. 63-69
This paper presents the outline of research devoted to the managerial aspects of the firm acting in the conditions of complicated interdependence where economic and social knowledge is supplied as well as produced by the organization. The research questions include the following: how ready are...
Persistent link: https://www.econbiz.de/10010533699
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UNE ANALYSE DE LA PERCEPTION DES COORDONNATEURS DE PROJETS DE DÉVELOPPEMENT EN AFRIQUE
DIALLO, Amadou; THUILLIER, Denis - In: Region et Developpement 22 (2005), pp. 193-218
characterizes the dimensions of success (and their hierarchy) for such projects as perceived by African project coordinators using … Sahara. Our research also determines, from the perspective of the project coordinators, the hierarchy of the dimensions of … committee, beneficiaries, etc.). The results confirm the importance of classical dimensions (time, cost, quality) but …
Persistent link: https://www.econbiz.de/10010541030
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Is poverty multidimensional? A comparison of income and asset based measures in five Southern African countries.
Maltzahn, Robyn von; Durrheim, Kevin - In: Social Indicators Research 86 (2008) 1, pp. 149-162
Persistent link: https://www.econbiz.de/10009402519