“Fake product? Why not!” Attitudes toward the consumption of counterfeit goods in CEE as shown on the example of Slovakia
Year of publication: |
2012
|
---|---|
Authors: | Kollmannová, Denisa Kasl |
Published in: |
Central European Business Review. - Vysoká Škola Ekonomická v Praze, ISSN 1805-4862. - Vol. 2012.2012, 2, p. 23-28
|
Publisher: |
Vysoká Škola Ekonomická v Praze |
Subject: | Counterfeit goods | luxury marketing | crisis | marketing communication | social marketing | ethical consumption |
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