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Zajonc's (1980) theory of emotions and Mehrabian and Russell's (1974) stimulus-organism-response (SOR) framework inform the development of a model of online customer behavior. The model examines the impacts of the three types of emotions (pleasure, arousal, and dominance) on perceptions of site...
Persistent link: https://www.econbiz.de/10009146551
Considering the benefits for both consumers and suppliers, firms are taking advantage of the Internet as a medium to communicate with and sell products to their consumers. This trend makes the online shopping environment a growing field for both researchers and practitioners. This paper...
Persistent link: https://www.econbiz.de/10010825455
This research examined the influence of Internet experience and web atmospherics on consumer online behavior. It developed a model of web navigation behavior where these antecedent variables drove website exploratory behavior and website involvement, which in turn, drove site attitudes and...
Persistent link: https://www.econbiz.de/10008871470
In multi-brand situations, people categorize all known brands into subsets called consideration, hold, foggy and reject sets. This is the Brisoux–Laroche model. Traditional brand categorization models including this, assume that consumers can properly categorize each brand into these subsets....
Persistent link: https://www.econbiz.de/10010869766
Persistent link: https://www.econbiz.de/10005473418
Persistent link: https://www.econbiz.de/10005474229
This paper examines how sub-cultural respondents differ in their perceptions and answers to questionnaire items tapping their acculturation and ethnic identity. A related objective is to examine how bilingual respondents exposed to an instrument in the source language perceive it compared to...
Persistent link: https://www.econbiz.de/10004987894
This second special issue of the Journal of Business Research on Internet consumer behavior features twelve articles selected from the papers submitted following a call for submissions issued in January 2008. They cover topics related to advances in internet consumer behavior and marketing...
Persistent link: https://www.econbiz.de/10008871514
This first special issue of the Journal of Business Research on Internet consumer behavior features thirteen articles selected from the papers submitted following a call for submissions issued in January 2008. They cover topics related to new developments in modeling Internet consumer behavior,...
Persistent link: https://www.econbiz.de/10008871560
From a developmental perspective, this research focuses on how parental responsiveness affects adolescent susceptibility to peer influence both directly, and indirectly, through the key elements of adolescent self-concept (i.e., interdependent self-construal, self-esteem, and self-monitoring)....
Persistent link: https://www.econbiz.de/10009146519