An annual survey of U.S. consumers' sentiment toward the institution of marketing has been conducted for the past two decades. This report describes the measuring instrument (which produces a summary index number for each year), the sample, and the longitudinal trend of survey results-the upshot...

We contrast two measures of fuel poverty in New Zealand. The first is based on estimated expenditure of over 10% of household income on fuel. The second is self-reported deprivation of fuel because of an inability to afford it. Households denoted as fuel poor on the two measures are mostly...

Satisfaction and other emotional responses are particularly sensitive to cultural influences, complicating cross-cultural investigations. In highly competitive industries, providing outstanding service encounters to consumers is important, as highly positive experiences strongly affect future...

The New Zealand Government, along with many around the world, has made a commitment to reducing green house gases with its endorsement of the Kyoto Agreement. The Government has also declared war on obesity and is actively encouraging New Zealanders to exercise more. One of the easiest ways to...