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Information technology tools such as internet and web marketing plays a significant role in expansion of marketing operations. The paper aims at to examine the awareness level, advantages associated with internet marketing and internet marketing problems faced by the small entrepreneurs of...
Persistent link: https://www.econbiz.de/10009492689
This paper is focused on hotel customers' internal and external satisfaction. Some previous studies had only focused on the customers' external satisfaction and only a few studies had managed to link between the two variables. The study also looked into factors which may act as internal...
Persistent link: https://www.econbiz.de/10011107961
Purpose – Transforming experiences is in this paper approached as a destination choice process for adventure tourists. This study seeks to explain conditions that support place identity and place dependence development in Tanzania. The study proposes a testable destination choice model of...
Persistent link: https://www.econbiz.de/10010962300
In the recent decade, the global tourism industry is showing trends of increasing visitor arrivals in the developing countries. On one hand, this implies that more tourist dollar is coming into small island developing states; on the other hand, it means that there will be more need for...
Persistent link: https://www.econbiz.de/10011207813
FIs' risk profile. Under the theory that risk management system of a FI includes reputation risk, this study finds that …
Persistent link: https://www.econbiz.de/10011264132
relation. Therefore, this study considers sustainable competitive advantage, reputation, and customer satisfaction as three … effect of CSR on firm performance is due to the positive effect CSR has on competitive advantage, reputation, and customer … satisfaction. The final findings show that only reputation and competitive advantage mediate the relationship between CSR and firm …
Persistent link: https://www.econbiz.de/10011117154
. Specifically, we posit that reputation and customer satisfaction mediate fully the CSR–FP relationship. Based on the results from …: while CSR is linked to both reputation and customer satisfaction, reputation alone mediates the CSR–FP relationship. The …
Persistent link: https://www.econbiz.de/10011135715
treatments: Participants receive information either about their own evaluation or about their partner’s evaluation or both … raise contributions. Only if participants also know their own evaluation, we do ?nd a signi?cant increase in contributions …
Persistent link: https://www.econbiz.de/10010561574
The purpose of this paper is to present and validate a model of factors influencing the customers' satisfaction on internet shopping in China. To attain these, a questionnaire was sent to 300 potential Chinese customers. The findings indicate that there are 15 items that influence consumer...
Persistent link: https://www.econbiz.de/10010669637
Persistent link: https://www.econbiz.de/10005037331