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. Resource-advantage (R-A) theory borrows from economics, marketing, organisational management, and competition strategy; and …
Persistent link: https://www.econbiz.de/10010722733
use environmental structures to emphasise: 1) environmental benefits; 2) marketing and green image benefits; 3) the GE …
Persistent link: https://www.econbiz.de/10008755281
The importance of the customer's role in the management of a firm has been increasing for the last twenty years. A firm's organizational capabilities, both internally and externally oriented, are essential for increasing customer value creation and the focus of this paper is on market...
Persistent link: https://www.econbiz.de/10010869639
La distribución alimentaria en España cuenta con características que la convierten en escenario propicio para analizar su grado orientación al mercado. El fuerte dinamismo del sector y el papel preponderante que juega el consumidor, sugieren la necesidad de desarrollar pautas estratégicas...
Persistent link: https://www.econbiz.de/10010569782
Market orientation has been cited as a source of competitive advantage that allows the firm to construct offerings superior to those of competitors by the effective collection and dissemination of and reaction to market intelligence. Previous work on market orientation has focused on the effort...
Persistent link: https://www.econbiz.de/10011015129
Persistent link: https://www.econbiz.de/10008926250
capabilities. Specifically, we suggest that marketing, R&D, and operations capabilities, along with interactions among these … entails modeling a firm's functional activities—viz., marketing, R&D and operations—as transformation functions that relate … firm should be reflected in a higher marketing capability. It also adds to the literature on “design for manufacturability …
Persistent link: https://www.econbiz.de/10008789794
matched chief executive officers, senior marketing managers and frontline workers from Chinese firms, we found that market …
Persistent link: https://www.econbiz.de/10011242127
performance of some markets especially SMEs. Market orientation which plays a significant role in marketing and give rise to the …
Persistent link: https://www.econbiz.de/10010944831
Central America has received growing attention as a region that is integrating successfully into the global economy. This paper examines—among other things—the macroeconomic and fiscal implications of the Free Trade Agreement with the United States (CAFTA-DR), noting that the...
Persistent link: https://www.econbiz.de/10005252532