Developing the capability of marketing intelligence : a subjective dynamic capability study
Year of publication: |
2015
|
---|---|
Authors: | Lin, Wei-shong ; Hsu, Jing-wen ; Yeh, Ming-yih |
Published in: |
Benchmarking : an international journal ; BIJ. - Bingley : Emerald, ISSN 1463-5771, ZDB-ID 1473104-6. - Vol. 22.2015, 7, p. 1341-1359
|
Subject: | Market orientation | Organizational capability | Competence | Dynamische Kompetenzen | Dynamic capabilities | Marketingmanagement | Marketing management | Capability-Ansatz | Capability approach | Lernende Organisation | Learning organization | Ressourcenorientierter Ansatz | Resource-based view | Kompetenz | Marketing | Wettbewerbsvorteil | Competitive advantage |
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