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Online Product Opinions: Incidence, Evaluation, and Evolution

Moe, Wendy W.; Schweidel, David A. - In: Marketing Science 31 (2012) 3, pp. 372-386

Whereas recent research has demonstrated the impact of online product ratings and reviews on product sales, we still have a limited understanding of the individual's decision to contribute these opinions. In this research, we empirically model the individual's decision to provide a product...

Persistent link: https://www.econbiz.de/10010990399

Deriving the Pricing Power of Product Features by Mining Consumer Reviews

Archak, Nikolay; Ghose, Anindya; Ipeirotis, Panagiotis G. - NET Institute - 2007

The increasing pervasiveness of the Internet has dramatically changed the way that consumers shop for goods. Consumer …

Persistent link: https://www.econbiz.de/10005585475

How Does the Variance of Product Ratings Matter?

Sun, Monic - In: Management Science 58 (2012) 4, pp. 696-707

This paper examines the informational role of product ratings. We build a theoretical model in which ratings can help consumers figure out how much they would enjoy the product. In our model, a high average rating indicates a high product quality, whereas a high variance of ratings is associated...

Persistent link: https://www.econbiz.de/10010990573

Impact of social network structure on content propagation: A study using YouTube data

Yoganarasimhan, Hema - In: Quantitative Marketing and Economics 10 (2012) 1, pp. 111-150

Persistent link: https://www.econbiz.de/10010865233

Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowdsourced Content

Ghose, Anindya; Ipeirotis, Panagiotis G.; Li, Beibei - In: Marketing Science 31 (2012) 3, pp. 493-520

User-generated content on social media platforms and product search engines is changing the way consumers shop for goods online. However, current product search engines fail to effectively leverage information created across diverse social media platforms. Moreover, current ranking algorithms in...

Persistent link: https://www.econbiz.de/10010630470

Business performance and social media: Love or hate?

Paniagua, Jordi; Sapena, Juan - In: Business Horizons 57 (2014) 6, pp. 719-728

The social media space has become a common place for communication, networking, and content sharing. Many companies seek marketing and business opportunities via these platforms. However, the link between resources generated from these sites and business performance remains largely unexploited....

Persistent link: https://www.econbiz.de/10011077913

The early bird catches the news: Nine things you should know about micro-blogging

Kaplan, Andreas M.; Haenlein, Michael - In: Business Horizons 54 (2011) 2, pp. 105-113

Micro-blogs (e.g., Twitter, Jaiku, Plurk, Tumblr) are starting to become an established category within the general group of social media. Yet, while they rapidly gain interest among consumers and companies alike, there is no evidence to explain why anybody should be interested in an application...

Persistent link: https://www.econbiz.de/10011065248

MEDIATED COMMUNICATION: OPTIONS AND PRACTICES OF YOUNG PEOPLE (English version)

LAZĂR, MARIUS - In: Revista Romana de Sociologie 1-2 (2011), pp. 60-77

The article aims at presenting several coordinates of media consumption among Romanian young people and of the relationship they have with different types of communication channels. The articles presents issues related to the access to communication media, the role (function) of mass...

Persistent link: https://www.econbiz.de/10010838606

The emergence of broadband internet and consequences for economic and social development

Czernich, Nina - ifo Leibniz-Institut für Wirtschaftsforschung an der …

study addresses the question whether the emergence of broadband internet influences economic and social development. The … results indicate that broadband internet indeed positively affects a number of economically and socially meaningful variables …. To address concerns a reverse causality and omitted variables and to identify causal effects of broadband internet …

Persistent link: https://www.econbiz.de/10009224875

Current practices in labour market information systems development for human resources development planning in developed, developing and transition economies

Mangozho, Nicholas - International Labour Organization (ILO), United Nations - 2003

Describes the development of labour market analysis as an alternative approach to manpower planning and reviews the current state of labour market data collection, analysis and dissemination in ten countries. Identifies good practice in the development and use of labour market information for...

Persistent link: https://www.econbiz.de/10010965901

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