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Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media
Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens - In: EconStor Open Access Articles (2013), pp. 13-23
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010981129
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Ouverture de 'Marketing Channels and Global Markets'
Brondoni, Silvio M.; Musso, Fabio - In: Symphonya. Emerging Issues in Management (2010) 1 Marketing Channels and Global Markets
An over-supply condition and the global markets favour a 'widespread selectivity' of consumption, and they require, on the one hand, new rules for competition between manufacturers, and on the other, they also stimulate new marketing channels strategies, as an economic and relational entity as a...
Persistent link: https://www.econbiz.de/10011149334
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India's coffee exports in the scenario of WTO: an analysis trend and structural shift
Adhikary, Maniklal; Maity, Shrabanti - In: International Journal of Economics and Business Research 3 (2011) 6, pp. 684-704
consumption and domestic consumption has remained at 78% and 22%, respectively for a long time now. India's coffee growers … suffered from government's restrictive attitude until economic reforms introduced in 1991. India's membership of WTO agreement … detailed analysis of the trend in India's external trade in coffee. …
Persistent link: https://www.econbiz.de/10009352433
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Does causality between FDI and trade exist: evidence from South Asia?
Dash, Ranjan Kumar; Sharma, Chandan - In: International Journal of Trade and Global Markets 3 (2010) 4, pp. 390-413
countries, namely India, Bangladesh, Sri Lanka and Pakistan. The study is based on Granger non-causality test of Toda and …
Persistent link: https://www.econbiz.de/10009352779
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Rain, rain, go away? The investment climate, state–business relations and firm performance in India
Kathuria, Vinish; Raj, S.N. Rajesh; Sen, Kunal - In: International Journal of Trade and Global Markets 4 (2011) 2, pp. 172-186
Productivity (TFP) for formal sector firms in India for the years 2000–2001 and 2004–2005 and find support for this hypothesis. …
Persistent link: https://www.econbiz.de/10009352783
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Sustainable debt and deficits in Emerging Markets
Goyal, Ashima - In: International Journal of Trade and Global Markets 4 (2011) 2, pp. 113-136
Rising deficits and high debt ratios characterised currency crises in countries with low private savings rates and low population densities. But in emerging markets with large population transferring to more productive employment, sustainable debts and deficits may be higher. Debt ratios fall...
Persistent link: https://www.econbiz.de/10009352788
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Macroeconomic effects of public investment in infrastructure in India
Murty, K.N.; Soumya, A. - In: International Journal of Trade and Global Markets 4 (2011) 2, pp. 187-211
This paper attempts to improve the aggregative, structural, macroeconometric model for India that has been under … as a way of overcoming the global economic crisis in India are illustrated. Public investment through commercial bank … borrowing seems to have an advantage over other ways of financing investment in India. …
Persistent link: https://www.econbiz.de/10009352798
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Export intensity and financial leverage of Indian firms
Goldman, Elena; Viswanath, P.V. - In: International Journal of Trade and Global Markets 4 (2011) 2, pp. 152-171
This paper looks at the financial structure for Indian firms and investigates plausible relationships between export status and leverage over the last decade. If product demand from abroad has a low correlation with domestic demand, we would expect export-intensive firms to have greater cashflow...
Persistent link: https://www.econbiz.de/10009352802
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Analysis of gains and pains of SEZ in Indian scenario
Khatik, S.K.; Saxena, R.V. - In: International Journal of Economics and Business Research 2 (2010) 3/4, pp. 310-327
It is a well known fact that India needs massive investments in manufacturing, infrastructure development and in its … market place. These were the very aims for which the Government of India mooted the Special Economic Zone (SEZ) Policy in …
Persistent link: https://www.econbiz.de/10010669670
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Eastern Caribbean Currency Union; Selected Issues
International Monetary Fund (IMF); International … - 2003
This Selected Issues paper analyzes the competitive threats to the tourism sector in the Eastern Caribbean Currency Union (ECCU). The paper concludes that the ECCU countries have lost competitiveness globally and vis-à-vis newly emergent Caribbean tourist destinations as a result of both price...
Persistent link: https://www.econbiz.de/10005591118