Olfactory branding : a new trend for defining brands through smell : a case of ITC Sonar Hotel in Kolkata, India
Year of publication: |
2015
|
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Authors: | Chatterjee, Shuvam |
Published in: |
International journal of trade and global markets. - Olney : Inderscience, ISSN 1742-7541, ZDB-ID 2444196-X. - Vol. 8.2015, 3, p. 196-206
|
Subject: | scent | branding | retail store | ambience | consumer awareness | sensory stimulus | global markets | Indien | India | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Markenimage | Brand image | Hotellerie | Hotel industry |
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