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Media relations in sport mean maintenance of networks and positive relationships with people in the media to obtain positive media exposure for a sport product (informal and formal information sessions with media representatives). Because of the pervasive influence the media has on marketing...
Persistent link: https://www.econbiz.de/10010885036
The study analyzes the fundamentals of effective Media Relations. The emphasis is on the specifics of the Czech environment. The study attempts to analyze the perspective of journalists and the corresponding perspective of organizations. Based on these assumptions, concrete guidelines for...
Persistent link: https://www.econbiz.de/10008500663
Обобщены основные элементы и проблемы системы стратегического управления персоналом банковских учреждений. Предложены направления совершенствования системы...
Persistent link: https://www.econbiz.de/10011234726
resource managers. …
Persistent link: https://www.econbiz.de/10010669376
Bei den meisten Betriebswirten - von Personalverantwortlichen wird dies ohnehin nicht angezweifelt - gehoert es inzwischen zu einer "Binsenweisheit", dass sich innerhalb des Personals das mit Blick auf den Wettbewerb zwischen den Unternehmen noch am meisten imitationsgeschuetze Erfolgspotenzial...
Persistent link: https://www.econbiz.de/10005704596
This paper presents the most representative approaches to concepts of human resources, human resource management and strategic human resource management in the last two decades, based on purely theoretical analysis of the concepts mentioned above. The purpose of this paper is to demonstrate...
Persistent link: https://www.econbiz.de/10010685465
Two firms produce a good with a horizontal and a vertical characteristic called quality. The difference in the unobservable quality levels determines how the firms share the market. We consider two scenarios: in the first one, firms disclose quality; in the second one, they send costly signals...
Persistent link: https://www.econbiz.de/10009386559
Two firms produce a good with a horizontal and a vertical characteristic called quality. The difference in the unobservable quality levels determines how the firms share the market. We consider two scenarios: In the first one, firms disclose quality; in the second one, they send costly signals...
Persistent link: https://www.econbiz.de/10009395943
This study seeks insights into the economic consequences of accounting conservatism by examining the relation between conservatism and cost of equity capital. Appealing to the analytical and empirical literatures, we posit an inverse relation. Importantly, we also posit that the strength of the...
Persistent link: https://www.econbiz.de/10011135752
Purpose – The purpose of this paper is to document the determinants and value relevance of corporate disclosure and …-2008) Findings – The author found positive though statistically insignificant relationship between corporate disclosure and firm … value represented by market to book value ratio and negative for stock price. Consistent with the political cost, signalling …
Persistent link: https://www.econbiz.de/10010688416