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-commerce. A focus is placed on the aspect of level and stability of prices in electronic retailing, since this forms the core of …
Persistent link: https://www.econbiz.de/10009353079
and parcel of marketing science for many years. Primarily the technical literature focuses on the different ways of …
Persistent link: https://www.econbiz.de/10009353082
demonstrate that social and cultural influences are important determinants of marketing practices of banking institutions in Ghana … formal financial institutions may adapt their marketing practices in Ghana and other emerging African nations for long …
Persistent link: https://www.econbiz.de/10010668984
Online retailing provides an opportunity for new pricing options that are not feasible in traditional retail settings …
Persistent link: https://www.econbiz.de/10010630461
an in-progress research that may explain the new strategies and modalities of farms to join the new marketing and meet … relationship with customers and improve company's marketing strategy. The research carried out on the direct selling online …
Persistent link: https://www.econbiz.de/10010797716
This monograph looks at how Indian exporters of goods and services have used e-commerce to promote exports. The second section comes up with explanations for the failure of the Indian garment exporting firms to use e-mmerce by comparing to its the successful use by large corporate bodies like...
Persistent link: https://www.econbiz.de/10009250433
E-commerce (Electronic Commerce or EC) is the buying and selling of goods and services on the Internet, especially the World Wide Web. In practice, this term and a newer term, e-business is often used interchangeably. For online retail selling, the term e-tailing sometimes used.
Persistent link: https://www.econbiz.de/10005685924
marketing models meant to enrich the consumer’s experience. Therefore, the evolution of new technologies, the changes in the …
Persistent link: https://www.econbiz.de/10010937958
This paper investigates the diverging incentives for product quality in a channel with two asymmetric retailers and a common supplier. When retailers differ in terms of service provision and channel power, changes in manufactured quality cause channel conflicts. In particular, our results show...
Persistent link: https://www.econbiz.de/10010989721
This paper gives an example of renting the reputation of another agent to signal quality. We show that in a “maximally” separating equilibrium, manufacturers of high quality products distribute through retailers with strong reputation (reputable retailers), while manufacturers of low quality...
Persistent link: https://www.econbiz.de/10008787700