Lately, a new trend has specially outreached on the Information Society that of Social Computing. Starting from a citizen-focused model of health seamless provision of services, this paper analyses some current Web 2.0 initiatives on the Health sector. These opportunities would not be fully...

The availability and use of social networking sites creates both opportunities and risks for their young users. This paper evaluates the applicability of the current legal framework to (cyber)bullying and sexting, two types of behaviour that are increasingly occurring between peers in the social...

Social networks are becoming more and more important in employment seeking process. The importance of social networks in this respect has been researched also in academic research worldwide and discussed on scientific conferences. The aim of the paper is to analyse the experience of the use of...

The relationship between Facebook use and micro-level social capital has received substantial scholarly attention over the past decade. This attention has resulted in a large body of empirical work that gives insight into the nature of Facebook as a social networking site and how it influences...

In recent years, politicians have been using social network sites in garnering votes and supporters. However, marketing on social network sites is distinctively different from traditional marketing as consumers no longer play a passive role on this new marketing platform. This paper examines the...

The advance of web technology has allowed increasingly number of people to have access to Social Network Sites. Different members of society, including people of all ages and social classes, have used Facebook, Twitter and LinkedIn. This study examines the relationship between the use of Social...

This online experiment investigates how marketers could maximize favorable consumer responses to brand pages on social network sites (SNSs) through the strategic use of corporate social responsibility (CSR). Two types of CSR, cause-related marketing (CRM) and cause sponsorship (CS), and the...

Computer and communication technologies created new modes of creating and sharing arts. In this paper, we apply ‘diffusion of innovation’ theory to investigate how artistic content travels in an online social network site called deviantArt, a site designed for sharing user-generated...

This paper is a case study concerning the use of the Internet by Irish folk punk band Mr. Irish Bastard. The main aim of this work is to explore this phenomenon and to show what goals and by what means the band which is the subject of this case study wants to achieve. Research shows that the...

Online social network (OSN) websites are increasingly gaining attention from both researchers and practitioners as more and more people use OSN websites to express their opinions about products and services. Particularly for youth, OSN websites provide new avenues for self-expression,...