When eWOM becomes cynical
Bernardo Amezcua and Claudia Quintanilla
| Year of publication: |
May 2016
|
|---|---|
| Authors: | Amezcua, Bernardo ; Quintanilla, Claudia |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 40.2016, 3, p. 290-298
|
| Subject: | Collective movements | consumer cynicism | electronic word of mouth | social network sites | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12254 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011523508