Product placement is the planned insertion of a brand within a movie, a fiction, etc. It can be used with other … communication tools (i.e. advertising, sales promotions, etc.) in order to disseminate brand awareness and characterize brand image …, developing brand equity. In global markets, product placement is particularly useful for improving brand equity of brands with a …

Product placement is the planned insertion of a brand within a movie, a fiction, etc. It can be used with other … communication tools (i.e. advertising, sales promotions, etc.) in order to disseminate brand awareness and characterize brand image …, developing brand equity. In global markets, product placement is particularly useful for improving brand equity of brands with a …

The word “brand” is designated to be a name, term, symbol, or a combination of them all, in order to identify goods and … in Romania, in order to identify all elements supporting this concepts’ brand image, values and beliefs. We appreciate … that supports the development of the company brand image, its good performance and customer relations. …

practice. The results of our research show that: a) marketing literature uses various terms for describing brand usage in … are used in the program content: contracted and correctly indicated brand usage; contracted but not indicated; and not …-contracted brand usage. Only the first situation is considered to be a recommended marketing tool; therefore, it is necessary to …

. However, no differences are found for attitude toward the brand between the different treatments. …