Wherever communication about agriculture takes place, its image is rather positive, and negative headlines do not … necessarily have an impact on the image of farming. This applies to agriculture in general but especially to farms working with … model. The main focus of this model is the impact of two communication channels on the image of agriculture, namely direct …

work offers a model for the analysis of different types of image of the museum, the overall image, the emotional image and … cognitive image. The survey also aims to investigate the differences between the perception of visitors and managers of the … museum. The results show that managers have the same perception of tourists with regard to general image, but they have a …