Retaining current customers is one of the key success factors to survive in the mature market of the mobile cellular network industry in Thailand. The aim of this study is to identify key success factors of this industry. Adult users of mobile cellular networks are interviewed. The results from...

The present study proposed and test a model that connects both affective and cognitive factors in cellular service to customers’ recommendation behavior. Results of the analysis of data collected through questionnaire from 293 respondents with cellular phones and active account in the Nigerian...

This study explores the customer satisfaction – loyalty relation in the context of online shopping by introducing various mediators, such as trust, attitude, hedonic value, and utilitarian value. For data collection, we used an online consumer survey in relation to Internet retailing. In this...

Of the two dimensions of creativity, novelty and meaningfulness, the importance of novelty is mixed in empirical managerial research. This study extends creativity research to consumers. The model first proposed that perceived value mediates the relationship between creativity and product...

Nowadays, the value acquired by customers during shopping can be perceived in two dimensions: utilitarian and hedonic. In order to identify online group buying behaviour of young adult consumers, research was conducted among university students in Poland. The purpose of the research was to...

The purpose of this paper is to identify the types of value that arise in the shopping context and the factors that determine it, as well as to present consumer attitudes towards the value generated by experiential marketing activities. The paper presents the results of five focus group...

Review informs on the book and its individual chapters commented by wider notes. States, that the central idea of the entire work is finding answers to the question, what is the relationship between the economies and good for an individual and between economics and welfare good. It appreciates...

Using information on individual products obtained from the Food Consumption Panel, quality-adjusted price indices have been constructed, by type of establishment, for a representative set of fresh foods purchased by Spanish households. As the Food Consumption Panel does not provide information...