Toward the development of hedonic-utilitarian measures of retail service
Year of publication: |
September 2016
|
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Authors: | Bradley, Gregory T. ; LaFleur, Elizabeth K. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 32.2016, p. 60-66
|
Subject: | Retail service | Hedonic value | Utilitarian value | Scale development | Einzelhandel | Retail trade | Dienstleistungsqualität | Service quality | Utilitarismus | Utilitarianism | Konsumentenverhalten | Consumer behaviour | Dienstleistungssektor | Service industry | Hedonischer Preisindex | Hedonic price index |
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