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The emergent field of green supply chain management has been rapidly evolving with a geometric growth in the number of academic publications in this field. A number of literature reviews have been published focusing on specific aspects of green supply chain management such as performance...
Persistent link: https://www.econbiz.de/10011208598
of new concepts like green marketing and green consumerism. Over the years various studies have investigated the concept …
Persistent link: https://www.econbiz.de/10010773820
green marketing in Mauritius, it examines the dynamic nature of ecologically conscious consumer behaviour. The study also …
Persistent link: https://www.econbiz.de/10008564317
green marketing in Mauritius, it examines the dynamic nature of ecologically conscious consumer behaviour. The study also …
Persistent link: https://www.econbiz.de/10005753519
This paper presents a literature review addressing the public acceptance of renewable energy as a replacement for fossil fuels in electricity production. This review was motivated by the global tendency for a substitution of conventional fuels by renewable energy sources (RES) during the global...
Persistent link: https://www.econbiz.de/10010753386
The term “sustainable consumption” is subject to many interpretations, from Agenda 21's hopeful assertion that governments should encourage less materialistic lifestyles based on new definitions of “wealth” and “prosperity”, to the view prevalent in international policy discourse...
Persistent link: https://www.econbiz.de/10005483032
marketing and especially to assess the consumer’s perception about the products and brands, which are environmental-friendly i ….e. whether green marketing really impresses an individual to buy the products/brands than a product/brand, which doesn’t promote …
Persistent link: https://www.econbiz.de/10009401071
and south of mainland China. Design/methodology/approach – Based on previous research and relationship marketing theories … implications – The findings of the research provide managerial implications for marketing segmentation in China. International and … domestic marketers should consider using different marketing strategies on consumers from different regions of China …
Persistent link: https://www.econbiz.de/10010814958
Persistent link: https://www.econbiz.de/10009403272
practice a new green marketing paradigm which should incorporate the sustainable development issue. We emphasize the … marketing communication which are informing, convincing and deciding by educating and empowering the consumers with green …
Persistent link: https://www.econbiz.de/10010934736