Green marketing and consumerism as social change in China : analyzing the literature
Year of publication: |
November 2016
|
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Authors: | Zhu, Qingyun ; Sarkis, Joseph |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 181.2016, part B, p. 289-302
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Subject: | China | Marketing | Green marketing | Green consumerism | Environmental sustainability | Literature review | Öko-Marketing | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Nachhaltige Entwicklung | Sustainable development | Umweltbewusstsein | Environmental consciousness | Bibliometrie | Bibliometrics | Sozialer Wandel | Social change |
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