competition and product and market strategies which are open to imitation. Consequently, the brand, and the values it carries, has …, as sales promotions (for short-term sales volume increases), merchandising (essential for promoting brand values at … points-of-sale), licensing (which aims to transmit brand equity to members of the public and market sectors which would …

competition and product and market strategies which are open to imitation. Consequently, the brand, and the values it carries, has …, as sales promotions (for short-term sales volume increases), merchandising (essential for promoting brand values at … points-of-sale), licensing (which aims to transmit brand equity to members of the public and market sectors which would …

) which stresses the synergy between management practices. La position concurrentielle des entreprises est liée de plus en …'avantage concurrentiel d'une entreprise est surtout le reflet de la synergie entre ses pratiques internes de gestion. …

?; 2) does the fit or the synergy between these two bundle of practices significantly improve the performance of human … suggèrent que la mobilisation du personnel est davantage le fruit de la synergie à l'intérieur de chacun des systèmes étudiés … mesurer la synergie et la complémentarité. …

A brand represents the awareness and the image that a product has managed with a segment of customers. In business … terms, a brand can be defined as a specific relationship created within a given market for the promotion of a particular … product. The specific existing relationship between a brand and a given market indicates the functional and symbolic values …