This experiment examines whether individuals return favors when they receive an initial favor in an interviewer-administrated street survey solicitation setting. In the favor condition, a confederate offers a piece of candy to the participants walking in the street and then asks them to...

Previous research found that the reminders about money increase social distance and solitary activity. In two studies conducted in field settings, the helping behavior of participants was observed. Passersby that just handled or not money at an automated teller machine were asked to participate...

Cet article a pour objectif d’explorer deux stratégies pouvant répondre au problème d’arrivée à maturité du «marché» de la collecte de fonds dans le secteur associatif : rajeunir la cible visée et changer d’outil marketing. Après une revue de littérature, il présente les...

Cet article a pour objectif d'explorer deux stratégies pouvant répondre au problème d'arrivée à maturité du « marché » de la collecte de fonds dans le secteur associatif : rajeunir la cible visée et changer d'outil marketing. Après une revue de littérature, il présente les...

This article examines two possible solutions when a charity reaches the point where donations cease to increase: either rejuvenate the target population or use different marketing tools. Following a review of the literature, this article presents the results of two surveys carried out on 884...

<em>Nine-ending price and consumer behavior: An evaluation in a door-to-door buying context</em> - The effect of nine-ending prices on consumer’s behavior was little studied whereas its practice is largely used. Only one experimental research showed that it did not contribute to increase the number of...

The effect of employees’ hair color on wages was experimentally tested in a tipping context. Waitresses in several restaurants were instructed to wear blond, red, brown or dark colored wigs. The effect of hair color on tipping according to patron's gender was measured. It was found that...