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Corporate Reputation and Brand Architecture: the Debate
Dalija, Hasanbegović - In: South East European Journal of Economics and Business 6 (2011) 2, pp. 37-43
. These tangible and intangible benefits of favorable corporate reputation are present regardless of the brand architecture … type, such that strategic investment in corporate reputation must be executed equally for all three categories of brand …
Persistent link: https://www.econbiz.de/10011008823
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Corporate Reputation and Brand Architecture: the Debate
Hasanbegović Dalija - In: South East European Journal of Economics and Business 6 (2011) 2, pp. 37-43
. These tangible and intangible benefits of favorable corporate reputation are present regardless of the brand architecture … type, such that strategic investment in corporate reputation must be executed equally for all three categories of brand …
Persistent link: https://www.econbiz.de/10010534411
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Branding in the Companies of the Hospitality Industry
Toma, Sorin George - In: The AMFITEATRU ECONOMIC journal 7 (2005) 18, pp. 125-128
brands that are well established in the real world (e.g., Accor, Marriott) build on the brand by duplicating it online. Every …
Persistent link: https://www.econbiz.de/10005453833
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Royal delicacies at peasant prices: cross-national differences, common grounds – towards an empirically supported theory of the informal economic activities of migrants
Rezaei, Shahamak - In: World Review of Entrepreneurship, Management and … 7 (2011) 2, pp. 109-154
Turkish groceries and fast food restaurants, Chinese barbecues, Pakistani kiosks, Iranian pizzerias and carpet stores, Arabic kebab houses, erotic artists from Eastern Europe and Southeast Asia, exchange agencies across Denmark and many other EU countries, a growing number of wholesale...
Persistent link: https://www.econbiz.de/10009353081
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Investigating economic efficiency in Italy: a regional comparison
Brida, Juan Gabriel; Deidda, Manuela; Pulina, Manuela - In: International Journal of Revenue Management 6 (2012) 3/4, pp. 175-198
This paper provides a comparative analysis of the hospitality sector using the island of Sardinia and the autonomous province of Bolzano as a case study. The comparison holds its own interest since they are both tourism destinations, though characterised by different features as far as...
Persistent link: https://www.econbiz.de/10010669602
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Human resource management - practices, performance and strategy in the Italian hotel industry
Bresciani, Stefano; Thrassou, Alkis; Vrontis, Demetris - In: World Review of Entrepreneurship, Management and … 8 (2012) 4, pp. 405-423
The aim of this paper is to study the relationship between human resource management (HRM) and organisational performance in the Italian hospitality sector. In particular, it investigates the extent of adoption of HRM practices, the existence of formal HR strategies, and the degree of...
Persistent link: https://www.econbiz.de/10010670074
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Determinants of performance in the hotel industry - an empirical analysis of Italy
Bresciani, Stefano; Thrassou, Alkis; Vrontis, Demetris - In: Global Business and Economics Review 17 (2015) 1, pp. 19-34
Among the diverse services of the tourism sector, this paper concentrates on the hotel industry, which includes a set of companies that is homogenous in production and competitive setting. The hotel industry is a key component of the tourism sector since it is fundamental to the provision of all...
Persistent link: https://www.econbiz.de/10011207742
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Organic food marketing and distribution in the European Union
Canavari, Maurizio; Centonze, Roberta; Nigro, Gianluca - Dipartimento di Economia e Ingegneria Agrarie, Facoltà … - 2007
The paper discusses the European organic agricultural sector from a socio-economical point of view and from a EU perspective. In the 1990s organic agriculture has known a strong development and today it is considered as a stable sector and with a certain economic importance inside agricultural...
Persistent link: https://www.econbiz.de/10005209349
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Comunicazione dei prodotti di marche e Cittadinanza. Approccio esplorativo della Comunicazione Citoyenne
Claude, Andreani Jean; Gérard, Bouquet; François, Conchon - In: Micro & Macro Marketing (2008) 2, pp. 175-192
Brands' citizen communication consists in creating a social link between trademarks and society, that is to say in … representing the foundations of their brand community. …
Persistent link: https://www.econbiz.de/10010789092
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L'engagement del consumatore verso la marca: uno sguardo non convenzionale alla comunicazione
Valerio, Franco - In: Micro & Macro Marketing (2011) 2, pp. 285-300
communication agencies. We learn from the recent present and transform empirical learnings into best practice and approaches for … tomorrow's communication challenges. The way to connect, interact and build a relationship between brands and consumers is … their thoughts about a brand very much heard. The original brand monologue is turning into a wide open dialogue. How should …
Persistent link: https://www.econbiz.de/10010650553