Hospital branding in Italy : a pilot study based on the case method
Year of publication: |
January-March 2017
|
---|---|
Authors: | Esposito, Annamaria |
Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 34.2017, 1, p. 35-47
|
Subject: | Branding hospitals | communication | corporate brand | Markenführung | Brand management | Italien | Italy | Krankenhaus | Hospital | Markenartikel | Brand | Markenarchitektur | Brand architecture | Gastgewerbe | Hospitality industry |
-
Better together? : a hospitality case for umbrella branding
Kooli, Kaouther, (2016)
-
Corporate brands as catalysts in times of change : lessons from a South African bank
McCoy, Sean T., (2016)
-
The role of MNC's subsidiaries in creating multinational corporte brand
Khojastehpour, Morteza, (2015)
- More ...
-
Insights about Integrated Marketing Communication in Small- and Medium-Sized Italian Enterprises
Esposito, Annamaria, (2013)
-
Fundraising, social media and tourism in American symphony orchestras and opera houses
Besana, Angela, (2019)
-
It's a matter of attention : the marketing of theatres in the age of social media
Besana, Angela, (2018)
- More ...