Cortinas, Monica; Chocarro, Raquel; Elorz, Margarita; … - In: Economia Agraria y Recursos Naturales 07 (2007) 13
In this research, we analyze the importance of the extrinsic attributes in the customer's choice of the white asparagus category, paying special attention on the influence of the origin and in the asparagus designation of origin from Navarra. For this, an experiment was designed which included...