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Self-image congruence in consumer behavior
Hosany, Sameer; Martin, Drew - In: Journal of Business Research 65 (2012) 5, pp. 685-691
ship passengers' experiences, satisfaction, and behavioral intention. Path modeling tests the hypotheses using a sample of … but indirectly influences satisfaction levels. Satisfaction positively relates to respondents' propensity to recommend …
Persistent link: https://www.econbiz.de/10010573696
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Conational Drivers Influencing Brand Preference among Consumers
Rajagopal - Escuela de Graduados en Administración Pública y … - 2009
Consumers recognize brands by building favorable attitude towards them and through the purchase decision process. Brand preference is understood as a measure of brand loyalty in which a consumer exercises his decision to choose a particular brand in presence of competing brands. This study aims...
Persistent link: https://www.econbiz.de/10005077834
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Segmentation for path models and unobserved heterogeneity: The finite mixture partial least squares approach
Ringle, Christian M. - Volkswirtschaftliche Fakultät, … - 2006
Partial least squares-based path modeling with latent variables is a methodology that allows to estimate complex cause-effect relationships using empirical data. The assumption that the data is collected from a single homogeneous population is often unrealistic. Identification of different...
Persistent link: https://www.econbiz.de/10005787133
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Time Sharing at Leisure Facility Centres: Analysis of Sales Performance Indicators
Rajagopal - Escuela de Graduados en Administración Pública y … - 2008
intending to perform family celebrations in a different environment and gaining higher satisfaction through the customized …
Persistent link: https://www.econbiz.de/10005148420
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Branding athletes: Exploration and conceptualization of athlete brand image
Arai, Akiko; Ko, Yong Jae; Ross, Stephen - In: Sport Management Review 17 (2014) 2, pp. 97-106
In this study, the current issues of athlete brand management are discussed and the construct of athlete brand image is conceptualized. A conceptual model of athlete brand image (MABI) is developed incorporating three key dimensions: athletic performance, attractive appearance, and marketable...
Persistent link: https://www.econbiz.de/10010777000
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Brand Management Model in Sport Industry of Iran: Professional Football League Case
Javani, Vajihe; Ehsani, Mohammad; Amiry, Mojtaba; … - In: International Journal of Research in Business and … 2 (2013) 3, pp. 68-74
The study aims to examine brand management model in Iran's professional Football League (2011-2012) with emphasis on brand image. The study was descriptive-survey one. A sample of Iranian professional football league fans (N=911) responded 4 items questionnaire. A structural equation model (SEM)...
Persistent link: https://www.econbiz.de/10011152565
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Das Ombudsmannverfahren des Bundesverbandes deutscher Banken im Lichte von Kundenzufriedenheit und Kundenbindung
Körnert, Jan; Wolf, Cornelia - Fakultät Wirtschaftswissenschaften, Technische … - 2002
werden, ob sich die mit der Einführung des Ombudsmannverfahrens verbundenen Hoffnungen auf eine größere Kundenzufriedenheit … raised that it could in-crease customer satisfaction and strengthen customer loyalty. Therefore, a more in-depth question …
Persistent link: https://www.econbiz.de/10009207037
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HERAUSFORDERUNGEN DES LANDHANDELS UNTER VERÄNDERTEN MARKTBEDINGUNGEN: THEORETISCHE ÜBERLEGUNGEN UND EMPIRISCHE EVIDENZ
Schulze, Birgit - Gesellschaft für Wirtschafts- und Sozialwissenschaften … - 2012
Kundenzufriedenheit empirisch überprüft. Eine Fokusgruppen-Diskussion mit Landwirten beleuchtet die landwirtschaftlichen Sichtweise auf … Landwirten aus Nord- und Nord-Ostdeutschland wird untersucht, welche Leistungen der Landhändler zu Kundenzufriedenheit führen und … zeigen, dass neben der Konditionenpolitik auch die Serviceprofilierung entscheidend für die Kundenzufriedenheit ist. Die …
Persistent link: https://www.econbiz.de/10011070466
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Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media
Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens - In: EconStor Open Access Articles (2013), pp. 13-23
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010981129
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What's in a Name? A Comparative Analysis of Surf and Snow Brand Personalities
de Burgh-Woodman, Helene; Brace-Govan, Jan - Volkswirtschaftliche Fakultät, … - 2006
This paper performs a comparative analysis of niche brands. Within surfing and snowsport markets, key companies, with distinctive brand names, market specifically to their respective subcultures. Each brand embodies an individuated personality, markets according to unique criteria and evolves...
Persistent link: https://www.econbiz.de/10008681019