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Cyber harassment can have harmful effects on social media users, such as emotional distress and, consequently, withdrawal from social network sites or even life itself. At the same time, users are often upset when network providers intervene and deem such an intrusion an unjust occurrence. This...
Persistent link: https://www.econbiz.de/10010937334
Knowledge of how consumers react to different quality signals is fundamental for understanding how markets work. We study the online market- place for Android apps where we compare the causal effects on demand from two quality related signals; other consumers' stated and revealed preferences...
Persistent link: https://www.econbiz.de/10010818823
Electronic Word of Mouth (eWOM) is information shared on the Internet about a product, which allows people to receive … information from others they may not otherwise encounter. Online product reviews are a type of eWOM where a user posts a comment …
Persistent link: https://www.econbiz.de/10011095580
Traditional word of mouth, which was for many years used as effective advertising that didn't require major investments in mass media, has become a new marketing opportunity with the advent of new technologies and the Internet. Thus, a new marketing strategy called viral marketing has emerged...
Persistent link: https://www.econbiz.de/10011099290
Traditional word of mouth, which was for many years used as effective advertising that didn't require major investments in mass media, has become a new marketing opportunity with the advent of new technologies and the Internet. Thus, a new marketing strategy called viral marketing has emerged...
Persistent link: https://www.econbiz.de/10010891971