This article examines internal brand building, which is defined as the alignment of a corporation and employees around a brand. The notion of social interactions may provide a valuable perspective on brand-related interactive space, in which top management communicates brand-related information...

Online gambling companies claim that they are ethical providers. They seem committed to corporate social responsibility (CSR) practices that are aimed at preventing or minimising the harm associated with their activities. Our empirical research employed a sample of 209 university student online...

Trust has been identified as the key to e-commerce because it is crucial wherever uncertainty and interdependence exist. The strong association between a high level of trust and the banking sector has not yet been fully translated in the electronic world. The aim of this article is to develop...

Compared to offline media communications, business-to-consumer (B2C) websites possess unique characteristics that affect the likelihood of generating emotional reactions to the web experience itself, the brand, fellow customers, and employees of the firm. The emotion-causing antecedents...

Brand research increasingly recognizes the active role of multiple stakeholders in co-creating brand meaning and the importance of new social media supporting stakeholders in their co-creation efforts. However, empirical insights into the social process of online multi-stakeholder brand meaning...

This article investigates the linkages between brand authenticity, brand trust, and SME growth from a CEO perspective. Brand authenticity is operationalized as consisting of three factors: brand consistency, brand customer orientation, and brand congruency. The hypotheses derived in this paper...

The study focuses on the question, in which way the role making behaviour of the controller department affects the relationship between the controller department and other functions of the company. Looking at the controller department and strategy function interface the empirical study...

Mid-term planning is often used in German companies but not widely discussed in the literature. This paper shows the results of a case study project with six leading German companies and identifies typical characteristics of mid term planning. Mid term planning is typically covering a planning...

This paper analyses how German controllers (management accountants) are involved in Corporate Governance activities. Therefore conceptual work and empirical research was done. The empirical results show that Controllers successfully help the management fulfil the corporate governance demands....

Die Ausrichtung des Berichtswesens auf wertorientierte Größen ist ein zentraler Bestandteil einer erfolgreichen Implementierung eines wertorientierten Steuerungssystems. Trotz dezidierter Vorgaben der Literatur sind in der Unternehmenspraxis gewichtige Implementierungsprobleme im Bereich des...