The purpose of this paper is to present and validate a model of factors influencing the customers' satisfaction on internet shopping in China. To attain these, a questionnaire was sent to 300 potential Chinese customers. The findings indicate that there are 15 items that influence consumer...

The purpose of the paper was to identify approaches to value proposition in online companies and their consequences to firm performance. The paper presents a deconstructivist view on online value proposition. Based on this approach a survey of 150 Polish online firms was conducted. The research...

Data from 180 respondents indicated that there was a consistent attitude-action pattern which distinguished online shoppers from non-shoppers. Internet users showed a consistent pattern in seeking information from the Internet and making online purchases. While the predictors of purchasing 15...

In this paper, we attempt to solve the Multiple Campaign Assignment Problem (MCAP) using the Differential Evolution (DE) technique. We believe that the solution of MCAP can enhance business growth and consequently enhances the e-readiness ranking of a country. Multiple campaign assignment is a...

In this paper, we attempt to solve the Multiple Campaign Assignment Problem (MCAP) using the Differential Evolution (DE) technique. We believe that the solution of MCAP can enhance business growth and consequently enhances the e-readiness ranking of a country. Multiple campaign assignment is a...

This research paper examined the impact of e-commerce on business performance with particular reference to the selected supermarkets in Ibadan metropolis. The study sample was made up of 8 Supermarkets. Structured questionnaire designed by the researchers were used to collect data from each...

In this study we focus on how e-retailers who deal with innovative products in the era of the Internet of Things (IoT) select product delivery service providers to ensure timely and efficient delivery to customers. Based on the asset–process–performance framework, we propose a triadic model...

The paper analyzes the socio-economic impacts of dropshipping - a new form of organization of sales, is rapidly gaining the Russian market. Dropshipping opens up tremendous prospects not only for ordinary people, but also for the Russian manufacturers, which if used properly can dropshipping...

An article about the transformation of the forms and methods of marketing in the context of the global economic crisis. The extensive development of e-commerce has led to the emergence of new forms of virtual sales and globalization of marketing. The author analyzes the changes taking place in...

Currently, customers are the organizations "moving targets", compared with previous decades, meaning that markets no longer have a relatively stable structure, which is extremely dynamic, with segments and niches whose profile evolves. Thus, it seems justified that direct marketing is to attract...