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of luxury brands and provides a rationale for the inclusion of each article. The articles are grouped by topic—luxury … status/values, luxury consumer behavior, luxury brand management, and luxury brand counterfeiting—even though many of the … probably more if country of origin were to be considered), this issue on marketing of luxury brands is truly international in …
Persistent link: https://www.econbiz.de/10011050074
Luxury brands and the Internet communication media seem to be inconsistent at first sight. On the one hand, luxury … of communication that is basically not selective. However, some years ago, all the luxury brands started to set up their … review, the purpose of this article is to analyze how luxury brands can manage scarcity and the use of Internet. To answer …
Persistent link: https://www.econbiz.de/10011205909
the resulting concept of sustainability and its relations with luxury. …
Persistent link: https://www.econbiz.de/10010968515
supplier’s earnings to help assess the customer firm’s future cash flows and/or uncertainty of those cash flows. We also find … price reaction is increasing in the revenue growth reported by the supplier and the past persistence of the supplier’s …
Persistent link: https://www.econbiz.de/10010867648
This paper investigates equilibrium strategies for both horizontal (HJP) and vertical (VJP) joint promotions (cooperative advertising) in the supply chain. A game theoretic model is solved for two setups: a centralized channel competing with a decentralized one (DC), and two competing...
Persistent link: https://www.econbiz.de/10011117334
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010981129
Der Beitrag liefert einen internationalen Vergleich zum Management der Hersteller-Zuliefer-Beziehungen in der Automobilindustrie in Japan, Europa und den USA und analysiert Komponentenstrategien, insbesondere auch für den bisher vernachlässigten Bereich der internen Zulieferer.
Persistent link: https://www.econbiz.de/10011266913
In the last decades supply chain management has been explored from different perspectives fueling a myriad of research in the field. Although the literature on supply chain management (SCM) is vast, major gaps requiring scientific exploration still exist. Among these, interaction of branding and...
Persistent link: https://www.econbiz.de/10008494030
strategy or suppliers control process. We show that some business companies (farmers, agro-food processing firms) related …
Persistent link: https://www.econbiz.de/10010944748
Eine vergleichende Analyse der agrarsozialen Sicherungssysteme in Deutschland und Frankreich, die auch eine …
Persistent link: https://www.econbiz.de/10009277837