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MARKETING STRATEGIES OF PRIVATE LABEL PRODUCTS AND A FIELD RESEARCH ON RETAIL FOOD ENTERPRISES IN BURSA
Serkan Kılıc - In: Anadolu University Journal of Social Sciences 9 (2009) 2, pp. 49-82
Retailers that attempt to gain competitive advantage against the intensive competition and developments existing in the …
Persistent link: https://www.econbiz.de/10008555878
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Food Retailers’ Objectives of Developing Private Label Products and their Perspectives to Private Label Products
Kilic, Serkan - In: Business and Economics Research Journal 2 (2011) 1, pp. 173-173
In the intensive competitive environment, retailers incline to develop their own branded products (private label products) to make a differentiation over their rivals and to gain a market share. On the other side, retailers’ have some objectives in developing private label products. At this...
Persistent link: https://www.econbiz.de/10008788399
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A Positive Theory of Private Label: A Strategic Role of Private Label in a Duopoly National-Brand Market
Wu, Chi-Cheng; Wang, Chih-Jen - In: Marketing Letters 16 (2005) 2, pp. 143-161
game-theoretic model that analyzes the interactions among two national brand manufacturers and one common retailer. In an … interesting strategic role, the private label mitigates the promotion competition between the two national brands and provides … from a national brand manufacturer that it will not engage in promotions and decrease the incentive of the national brand …
Persistent link: https://www.econbiz.de/10005680442
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Merchandising and Licensing to Improve Brand Equity. The Coca-Cola Case
Albanese, Fabio - In: Symphonya. Emerging Issues in Management (2001) 1 Brand Equity
competition and product and market strategies which are open to imitation. Consequently, the brand, and the values it carries, has …, as sales promotions (for short-term sales volume increases), merchandising (essential for promoting brand values at … points-of-sale), licensing (which aims to transmit brand equity to members of the public and market sectors which would …
Persistent link: https://www.econbiz.de/10011149386
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Merchandising and Licensing to Improve Brand Equity. The Coca-Cola Case
Albanese, Fabio - In: Symphonya. Emerging Issues in Management (2000) 1 Brand Equity
competition and product and market strategies which are open to imitation. Consequently, the brand, and the values it carries, has …, as sales promotions (for short-term sales volume increases), merchandising (essential for promoting brand values at … points-of-sale), licensing (which aims to transmit brand equity to members of the public and market sectors which would …
Persistent link: https://www.econbiz.de/10010565783
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Retailers' Multichannel and Price Advertising Strategies
Zhang, Xubing - In: Marketing Science 28 (2009) 6, pp. 1080-1094
Online retailing boasts two major advantages: convenience of home shopping and easy access to information. In this paper, I argue that these two features have important implications for retailers' channel and advertising decisions. Two major questions are addressed: When should a conventional...
Persistent link: https://www.econbiz.de/10008788309
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Quality, pricing and success in electronic retailing – what makes an e-shop successful?
Hofmann, Georg Rainer - In: World Review of Entrepreneurship, Management and … 7 (2011) 2, pp. 155-173
The article addresses the question 'What makes an e-shop successful?' by providing various reference models. These reference models are for the obvious retail evolution, for quality and retail sales, for pricing and quality of products, and for pricing and quality of the sales process (i.e.,...
Persistent link: https://www.econbiz.de/10009353079
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Adding Bricks to Clicks: The Contingencies Driving Cannibalization and Complementarity in Multichannel Retailing
Avery, Jill; Steenburgh, Thomas J.; Deighton, John A.; … - Harvard Business School, Harvard University - 2007
This paper empirically explores the contingencies that drive cannibalizing and complementary effects across channels to provide sales forecasting, promotion planning, and customer relationship management guidance to multichannel managers. We investigate three contingencies in a sales analysis of...
Persistent link: https://www.econbiz.de/10005754948
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Analysis of social network applications for organic agrifood products
Scuderi, Alessandro; Sturiale, Luisa - In: International Journal of Agricultural Resources, … 10 (2014) 2, pp. 176-189
This study was intended to frame current changes of farms and consumers in the new virtual contexts. This research analysed consumers' different purchasing attitudes in a traditional or virtual context. Here, we presented the first results of an in-progress research that may explain the new...
Persistent link: https://www.econbiz.de/10010797716
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Überprüfung des Ladenschlußgesetztes vor dem Hintergrund der Erfahrungen im In- und Ausland : Zusammenfassung der Untersuchungsergebnisse des ifo Instituts
Munz, Sonja; Täger, Uwe C.; Vogler-Ludwig, Kurt - In: Ifo Schnelldienst 48 (1995) 24, pp. 11-25
Beschäftigten erweitern: Im Zeitraum von etwa drei Jahren könnte der Einzelhandel mit einer liberalisierungsbedingten …
Persistent link: https://www.econbiz.de/10005014285