society where bodily health and lifestyle are conjoined, such risk- taking carries negative connotations. Bodybuilders using … and heroin. Using qualitative data, this paper considers the variable status of Ephedrine and Nubain as risk boundaries … among bodybuilders. In operating as risk boundaries, these drugs signify limits beyond which 'sensible' drug …

: What is risk for Polish consumer? Is the consumer aware of a risk of failed purchase? And if so, what types of risks do … risk, which accompanies consumers, if perceived, it constitutes an important determinant of the purchasing decision making …. Polish consumers are aware of the failed purchase risk connected with their purchasing decisions and they perceive it both as …

purpose of this paper is to examine the impact of situational factors such as task definition, perceived risk, physical …), task definition (regular purchase, purchase in large quantities and getting ideas/knowing new products), perceived risk … (regular purchase and urgent purchase), perceived risk (performance, financial, psychological and physical) and convenient …

This study attempts to assess the role of perceived risk in air passenger behaviour. A survey of 889 respondents is … used to investigate a multidimensional concept of perceived risk and to analyse the differences between socio …-demographic characteristics regarding passengers’ risk assessment. The results indicate that financial risk and temporal risk are the most …

This study has focused on the customers’ perceived risk and its influence on consumers’ attitude towards retailer bands … towards retailer bands mediated customers’ perceived risk. This study has also explored that compared to national brands, it … is widely accepted that store brands have very higher perceived risk in terms of quality, although many consumers felt …

Most studies on rational response of rice producers in less developed countries(LDCs) assume risk–neutrality. However …, the role of risk in producer decision making has been recognised as an important determinant of production. It has been … shown that competitive risk–averse firms produce a smaller output under price uncertainty than under the assumption of price …