Skewing users' rational risk considerations in social commerce : an empirical examination of the role of social identification
Year of publication: |
December 2018
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Authors: | Farivar, Samira ; Turel, Ofir ; Yuan, Yufei |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 55.2018, 8, p. 1038-1048
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Subject: | Social commerce | Perceived risk | Social identity | Rational decision-making | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Risiko | Risk | Rationalität | Rationality | Online-Handel | Online retailing |
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