Wie versuchen Unternehmen, ihre Entscheidungen gegenüber ihren zentralen Anspruchsgruppen (Shareholder, Arbeitnehmer, Öffentlichkeit etc.) sprachlich zu „verkaufen“? Und wie setzen sie hierzu die ihnen zur Verfügung stehenden öffentlichen Medien der Massenkommunikation...

When Economic Consequences of the Peace appeared during December 1919 it was an immediate publishing success, although Keynes’s argument that the book was a serious work of economics met with a controversial response that continues to the present day. While most critics’ focus on the books...

For many economists, including those who have made the most marked contribution to the development of the discipline, their work has to be understood in the context of the rhetorical strategy they were pursuing – what they wanted to persuade us of and how they wanted to do it. The paper...