Podoynitsyna, Ksenia; Song, Michael; van der Bij, Hans; … - In: Journal of Business Venturing 28 (2013) 2, pp. 195-210
This study compares the effectiveness of five responses to external uncertainty in markets with network externalities: avoidance, imitation, control, cooperation, and real options reasoning as a form of strategic flexibility. Our analysis of 385 new technology ventures shows that direct and...