Although research on consumer ethnocentrism is plentiful, there has been limited interest in carrying out such research in a regional setting. However, within the borders of many countries lie strong regional identities which may indeed influence the attitudes and behaviours of consumers towards...

At times, imported brands have become linked with animosity and cultural clashes. This study investigates the influence of consumer animosity on the purchase behaviour of Egyptian consumers regarding Israeli products. Using a large sample of 776 consumers, the animosity model of foreign product...

Recent food scares in the food market has caused a reduction in consumer's confidence in the food system that it has induced a significant reduction in consumption in a sector, the beef sector that was already characterized by a saturated trend in quantity terms. In this context, all...

Relevant Component Analysis has been introduced recently as a way to incorporate a priori information, such as class or preference information, that may exist for a given data set. The method uses this information to define a new Mahalanobis distance metric on the data space. The purpose of the...

Complex models have been traditionally and increasingly used by both marketing academics and practitioners to represent and understand consumer behaviour. Thus, we firstly pose that models of consumer behaviour firms use to make in which firms are based to take their decisions must be close to...

A quality differentiation strategy for agrifood products based on geographical origin and production method has become a viable alternative for certain firms in the internationalized food markets, if it could be considered as a rural development instrument. This method of adding value to their...

El trabajo ha cubierto un doble objetivo, por un lado se ha determinado la importancia relativa de los atributos del vino que influyen en la conformación de las preferencias de los consumidores de Castilla-La Mancha, y por otro se ha analizado la actitud de los consumidores hacia los vinos con...

The consumer perception of the relation between food and health is increased his importance. This situation generates business opportunities, when his effect is positive (for example "functional food"), or limitations or reductions in the markets (for example "food with risk perception"). This...

L'objectif de cet article est de montrer que l'étude des interactions entre variables est à l'origine d'une meilleure compréhension du comportement du consommateur. A partir d'une étude empirique menée auprès de 200 acheteurs de café moulu, nous montrerons que la manifestation de certains...

This study investigates the effects of online product presentation on consumer responses from a mental imagery perspective and the moderating effect of style of processing (SOP). College women (N=550) participated in an online experiment using a 2 (picture: concrete consumption background vs....