Little is known about employees’ responses to their organizations’ initiatives in corporate social responsibility (CSR …). Academics have already identified a few outcomes regarding CSR’s impact on employees’ attitudes and behaviours; however, studies … explaining the underlying mechanisms that drive employees’ favourable responses to CSR remain largely unexplored. Based on …

(CSR) can contribute to their customer orientation (self-rated) and objective job performance (supervisor-rated) by … activating social identification processes. Employees identify with the organization based in part on the extent to which CSR is … identify with the organization to the extent that they perceive management to support CSR. Looking externally, employees can …

Unlike previous studies that examine the direct effect of employees’ perceived corporate social responsibility (CSR) on … identification. Social exchange and social identity theory provide the foundation for predictions that the primary outcomes of CSR … mediate the CSR–AOC link. However, the identification mechanism is significantly stronger than the trust mechanism in terms of …

, classified in three categories: 1) intentions: vision/promises to partners, CSR profile and human capital; 2) actions: leadership …

classic concept of competitiveness and a new business model created out of CSR-focused management seen from the perspective of … approach to CSR and a way of exploring and testing hypotheses concerning the impact on enterprises’ competitiveness. In the … final section attention is paid to the pitfalls connected with implementing CSR. …