Kim, Samuel Seongseop; Lee, Myong Jae; Chon, Kaye - In: Journal of Marketing for Higher Education 18 (2007) 2, pp. 216-239
<title>ABSTRACT</title> Many universities, two-year colleges, and graduate schools in Korea strive to increase the number of hospitality and tourism programs to accommodate the explosive popularity of the hospitality and tourism management field. This study aims to identify reasons why students in Korea at...