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Challenges and solutions for marketing in a digital era
Leeflang, Peter S.H.; Verhoef, Peter C.; Dahlström, Peter - In: European Management Journal 32 (2014) 1, pp. 1-12
Internet usage continues to explode across the world with digital becoming an increasingly important source of competitive advantage in both B2C and B2B marketing. A great deal of attention has been focused on the tremendous opportunities digital marketing presents, with little attention on the...
Persistent link: https://www.econbiz.de/10011039708
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Operational research from Taylorism to Terabytes: A research agenda for the analytics age
Mortenson, Michael J.; Doherty, Neil F.; Robinson, Stewart - In: European Journal of Operational Research 241 (2015) 3, pp. 583-595
The growing attention and prominence afforded to analytics presents a genuine challenge for the operational research … community. Many in the community have recognised this growth and sought to align themselves with analytics. For instance, the US … operational research society INFORMS now offers analytics related conferences, certification and a magazine. However, as shown in …
Persistent link: https://www.econbiz.de/10011117473
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Golden Rule of Forecasting: Be conservative
Armstrong, J. Scott; Green, Kesten C.; Graefe, Andreas - Volkswirtschaftliche Fakultät, … - 2014
This paper proposes a unifying theory of forecasting in the form of a Golden Rule of Forecasting. The Golden Rule is to be conservative. A conservative forecast is consistent with cumulative knowledge about the present and the past. To be conservative, forecasters must seek all knowledge...
Persistent link: https://www.econbiz.de/10011257908
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Big Data: Google Searches Predict Unemployment in Finland
Tuhkuri, Joonas - Elinkeinoelämän Tutkimuslaitos (ETLA) - 2014
There are over 3 billion searches globally on Google every day. This report examines whether Google search queries can be used to predict the present and the near future unemployment rate in Finland. Predicting the present and the near future is of interest, as the official records of the state...
Persistent link: https://www.econbiz.de/10010987124
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Anyone's Game: Economic and Policy Implications of the Internet of Things as a Market for Services
SELBY, Jaclyn - In: Communications & Strategies 1 (2012) 87, pp. 21-40
Research suggests the future of the Internet will be defined by ubiquitous computing: a networked environment in which smart objects, called 'Things,' are imbued with identification data and micro-processing power to form an Internet of Things (IoT). Data production across the Internet continues...
Persistent link: https://www.econbiz.de/10010862543
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Big Data and the Ag Sector: More than Lots of Numbers
Sonka, Steve - In: International Food and Agribusiness Management Review 17 (2014) 1
The International Food and Agribusiness Management Review is the published by IFAMA. www.ifama.org
Persistent link: https://www.econbiz.de/10010878885
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INTO THE AGE OF NON-ECONOMICS
MOELLER, JOERGEN OERSTROEM - In: The Singapore Economic Review (SER) 59 (2014) 03, pp. 1450028-1
Most economic concepts such as the market, competition, flexibility, pricing of production factors and consumption theory no longer reflect the reality of the contemporary situation. The current economic model and political system form a synthesis of fiduciary economics and privilege political...
Persistent link: https://www.econbiz.de/10010882988
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Using narbs to create narrative maps from unstructured Big Data: a case study
Mitra, Ananda; Mamani, Sanjay - In: International Journal of Logistics Economics and … 6 (2014) 1, pp. 78-98
There is an increasing availability of unstructured textual data in the depositories of big databases that are constantly produced and updated. Such unstructured data, such as status updates on social media, play the role of narrative bits - narbs - in creating specific stories about an...
Persistent link: https://www.econbiz.de/10010888500
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Comment coproduisons-nous notre environnement numérique marchand ?
Vayre, Jean-Sébastien - HAL - 2014
Avec le développement des Technologies de l'Information et de la Communication (TIC) au sein des diverses sphères de la société, nous sommes actuellement conduit à produire une grande quantité de données numériques (i.e. : les big data) durant nos activités quotidiennes. Ces big data...
Persistent link: https://www.econbiz.de/10010888665
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Knowledge diffusion path analysis of data quality literature: A main path analysis
Xiao, Yu; Lu, Louis Y.Y.; Liu, John S.; Zhou, Zhili - In: Journal of Informetrics 8 (2014) 3, pp. 594-605
This study presents a unique approach in investigating the knowledge diffusion structure for the field of data quality through an analysis of the main paths. We study a dataset of 1880 papers to explore the knowledge diffusion path, using citation data to build the citation network. The main...
Persistent link: https://www.econbiz.de/10010906209