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Corporations and Citizenship Arenas in the Age of Social Media

Whelan, Glen; Moon, Jeremy; Grant, Bettina - In: Journal of Business Ethics 118 (2013) 4, pp. 777-790

posit that information and communication technology corporations possess specific, and potentially very important …

Persistent link: https://www.econbiz.de/10010868071

How virtual corporate social responsibility dialogs generate value: A framework and propositions

Korschun, Daniel; Du, Shuili - In: Journal of Business Research 66 (2013) 9, pp. 1494-1504

Web-based social media have assumed unprecedented importance in today's world, dramatically changing the way individuals interact with companies and each other. Companies are rapidly expanding their use of social media, and many companies are now entering into what we call “virtual CSR...

Persistent link: https://www.econbiz.de/10011050132

Planting Trees for Publicity—How Much Are They Worth?

Kronenberg, Jakub; Mieszkowicz, Joanna - In: Sustainability 3 (2011) 7, pp. 1022-1034

Corporate marketing departments use trees and forests for advertising and public relations (PR). Trees and forests constitute a tangible symbol of the environment, reinforced by the growing awareness of the role that trees play in preventing climate change. Although the carbon sequestration...

Persistent link: https://www.econbiz.de/10009203559

Integrating public service and marketing differentiation: an analysis of the American Express Corporation’s “Charge Against Hunger” promotion program

Nelson, Richard; Kanso, Ali; Levitt, Steven - In: Service Business 1 (2007) 4, pp. 275-293

Persistent link: https://www.econbiz.de/10008515395

The Influence of Cultural Values on Perceptions of Corporate Social Responsibility: Application of Hofstede’s Dimensions to Korean Public Relations Practitioners

Kim, Yungwook; Kim, Soo-Yeon - In: Journal of Business Ethics 91 (2010) 4, pp. 485-500

Persistent link: https://www.econbiz.de/10008480764

Public Relations Leadership in Corporate Social Responsibility

Benn, Suzanne; Todd, Lindi; Pendleton, Jannet - In: Journal of Business Ethics 96 (2010) 3, pp. 403-423

Persistent link: https://www.econbiz.de/10008678466

Corporate Social Responsibility in Romania: Between PR Tactic and Sustainability Strategy

Nemoianu, Estera Laura - Facultatea de Administraţie Publică, Şcoala … - 2010

The aim of this article is to provide an overview of the ways in which companies activating in Romania approach corporate social responsibility (CSR) - whether strategically, integrating CSR in the company's sustainable development policies and strategy, or as a short-term public relations...

Persistent link: https://www.econbiz.de/10009141402

(Mis)Using employee volunteering for public relations: Implications for corporate volunteers' organizational commitment

Gatignon-Turnau, Anne-Laure; Mignonac, Karim - In: Journal of Business Research 68 (2015) 1, pp. 7-18

This study examines the conditions under which corporate volunteering initiatives can result in work outcomes. We posit that employees participating in company-supported volunteering activities (corporate volunteers) respond attitudinally to company support for employee volunteering (CSEV) based...

Persistent link: https://www.econbiz.de/10011077420

Stakeholder Management, Reciprocity and Stakeholder Responsibility

Fassin, Yves - In: Journal of Business Ethics 109 (2012) 1, pp. 83-96

Stakeholder theory advocates that firms bear responsibility for the implications of their actions. However, while a … firm affects or can affect stakeholders, stakeholders can also affect the corporation. Previous stakeholder theorising has … stakeholders argues that various stakeholder attributes differ for different categories of stakeholders. This analysis presumes …

Persistent link: https://www.econbiz.de/10010990040

The potential of corporate environmental responsibility of Chinese state-owned enterprises in Africa

Tan-Mullins, May; Mohan, Giles - In: Environment, Development and Sustainability 15 (2013) 2, pp. 265-284

Drawing upon empirical data collected in China and Africa, this article evaluates Chinese overseas corporate social responsibility strategies and their effectiveness in mitigating environmental impacts in parts of Africa. China’s enhanced role within the global economy has profound...

Persistent link: https://www.econbiz.de/10010847140

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