Leong, Siew Meng; Cote, Joseph A; Ang, Swee Hoon; Tan, … - In: Journal of International Business Studies 39 (2008) 6, pp. 996-1009
The nature, antecedents, and consequences of consumer animosity during the 1997 Asian economic crisis are investigated, based on a large-scale survey of 2000 adult consumers representative of five affected nations (Indonesia, Malaysia, Singapore, South Korea, and Thailand). An animosity model...