An exploratory study to examine incorporation of sustainable development trend in market orientation strategy
Year of publication: |
June, 2017
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Authors: | Jung, Kwon ; Oh, Suntae ; Choi, Changyong ; Lee, Taejoon |
Publisher: |
[Sejong-si, Republic of Korea] : KDI School of Public Policy and Management |
Subject: | Sustainability | Market Orientation | Global financial crisis | Marketingmanagement | Marketing management | Nachhaltige Entwicklung | Sustainable development | Finanzkrise | Financial crisis | Nachhaltigkeit |
Extent: | 1 Online-Ressource (circa 41 Seiten) Illustrationen |
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Series: | KDI School working paper series. - Seoul : [Verlag nicht ermittelbar], ZDB-ID 2197705-7. - Vol. 17, 05 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
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