Showing 1 - 10 of 101
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010981129
Lately, a new trend has specially outreached on the Information Society that of Social Computing. Starting from a citizen-focused model of health seamless provision of services, this paper analyses some current Web 2.0 initiatives on the Health sector. These opportunities would not be fully...
Persistent link: https://www.econbiz.de/10009352693
In the context of increasing financial uncertainty for the public service media (PSM) in Serbia, and criticism on its attitudes such as clientelism and political paternalism, the questions of management efficiency of public service broad-casting (PSB) companies and their success in providing...
Persistent link: https://www.econbiz.de/10010886069
This article depicts a best practice guide for management in the media industry on the basis of the comparison between different markets and companies. Basically the empirical conclusions derived from the survey of the specialized literature are stated in a set of rules that managers in the...
Persistent link: https://www.econbiz.de/10010632601
The present article focuses on material, human and financial resources in Vâlcea County (Romania) daily press. Most local journalists have to produce news with minimal material facilities. In addition to writing, desktop-publishing, revising or taking pictures, they have to search new...
Persistent link: https://www.econbiz.de/10011070790
I examine the difficulties of incumbent firms have in acting and reacting to changing environments and in coping with new strategic challenges. The study focuses on the strategic development of media organizations in the market of national daily produced high quality newspapers in germany. The...
Persistent link: https://www.econbiz.de/10005549521
The increasing overload of information that bothers people is affecting businesses on online job boards as well. Although there is no doubt about the benefits of those platforms, companies are threatened to get lost in the sheer mass of similar advertisements. Considering the background of the...
Persistent link: https://www.econbiz.de/10010980993
Die Autoren analysieren, ob ein Social Media Newsroom eine Alternative zur herkömmlichen Pressemitteilungen via Email in der Luxusbranche ist. Ausgehend vom Intereffikationsmodell wird aufgezeigt, dass Journalismus und PR in einer Wechselbeziehung der gegenseitigen Einflussnahme stehen. Via...
Persistent link: https://www.econbiz.de/10010981103
Markenbildung und -führung gehören zu den zentralen Aufgaben einer Destinationsmanagementorganisation. Die Vielzahl der Akteure im Destinationsmarketing mit ihren unterschiedlichen wirtschaftlichen und politischen Interessen stellt dabei ein potenzielles Hindernis für die klare Profilierung...
Persistent link: https://www.econbiz.de/10010981515
The article deals with basic questions regarding terminology study the concepts of \"brand\" and \"brand management\", the main stages of the product based on brand and the right tools to do so. Also, the basic components of the brand to promote the formation of product strategy for the enterprise.
Persistent link: https://www.econbiz.de/10010855621