This paper investigates how ads for extensions can trigger different reactions with respect to consumers' attitudes towards new line and brand extensions of familiar brands. Using a structural equation model, the authors research the influence of attitude towards the ad (Aad), parent brand...

Research on the impact of advertising on children has failed to keep pace with the rapidly changing media environment. Using an experimental approach, children’s responses towards traditional (television advertisement) versus new, hybrid advertising techniques (trailer, advergame, and their...

Landelijke Thuiszorg is a “social profit” organisation that provides home care services in several Belgian regions. In this paper, the core optimisation component of a decision support system to support the planning of the organisations’ home care service is described. Underlying this...

Quality has to be built into products and processes during the design stage of their development. It is therefore crucial that any decision made in this early stage of development is based on accurate information. The information is typically obtained from a series of expermental tests, in which...

The Vehicle Routing Problem with Backhauls (VRPB) is an extension of the VRP that deals with two types of customers: the consumers (linehaul) that request goods from the depot and the suppliers (backhaul) that send goods to the depot. In this paper, we propose a simple yet effective iterated...

In this paper, the multiple travelling salesperson problem with hotel selection (m-TSPHS) is presented. This combinatorial optimisation problem is a generalisation of both the travelling salesperson problem with hotel selection (TSPHS) and the multiple travelling salesperson problem (m-TSP). As...

Stated choice experiments are conducted to identify the attributes that drive people's preferences when choosing between competing options of products or services. They are widely used in transportation in order to support the decision making of companies and governmental authorities. A large...

Consumer products and services can often be described as mixtures of ingredients. Examples are the mixture of ingredients in a cocktail and the mixture of different components of waiting time (e.g., in-vehicle and out-of-vehicle travel time) in a transportation setting. Choice experiments may...