Shopping is an adventure. Not only flagship-stores, but also ordinary supermarkets around the corner can deliver excellent shopping experience by using appealing digital instruments, for example by applying digital signage. The number of digital screens at the point of sale is ever increasing in...

Recent trends in advertising and social media (e.g., facial/body recognition technologies) will change how people need to think about their digital representations and privacy, as well as how managers can use these technologies to interact with customers. The term avatar is usually associated...

This paper investigates the role of digital signage as experience provider in retail spaces. The findings of a survey-based field experiment demonstrate that digital signage content high on sensory cues evokes affective experience and strengthens customers' experiential processing route. In...

This paper aims to identify the impact of demographics on consumer buying behaviour towards online purchase of different products based on the involvement and investment (High, Medium and Low). It attempts to unearth the impact of the demographics on online purchase which is at present...

This paper aims to identify the impact of demographics on consumer buying behaviour towards online purchase of different products based on the involvement and investment (High, Medium and Low). It attempts to unearth the impact of the demographics on online purchase which is at present...

A consistent advertising budget does not guarantee a successful advertising campaign. Two companies can spend the same amount of work and get results that completely different. Research demonstrates that creative messages may have greater importance for the success of advertising campaigns than...

В статье рассматриваются некоторые текстологические особенности среднеанглийской аллегорической поэмы «Видение Петра Пахаря», в частности возможные причины...

AOP – Agent Oriented Programming – is a new software paradigm that brings many concepts from the artificial intelligence. This paper provides a short overview of the JADE software platform and the principal’s components constituting its distributed architecture. Furthermore, it describes...

This work envisages the presentation and analysis of important cryptographic systems in the field as well as the way these systems have been applied during the course of time. The work presents the advantages and disadvantages that derive from the use of cryptography while also emphasizing the...