The emergent field of green supply chain management has been rapidly evolving with a geometric growth in the number of academic publications in this field. A number of literature reviews have been published focusing on specific aspects of green supply chain management such as performance...

Current economics textbooks and neoclassical economists justify a theory of consumer behaviour based on utility maximisation on a priori grounds. This methodology follows Lionel Robbins' idea that economic theory is based on logical deduction from postulates which are "simple and indisputable...

Relationship marketing is based on the assumption of the customers’ commitment. This commitment may be multidimensional, with an affective dimension and a calculative one. Commitment is shown to be linked to trust. Relationship marketing has not paid a lot of attention to psychological...

The present paper aims to provide insights into freight operators’ attitudes with differentiated charges and their opinions about charges’ effectiveness and future behavioural responses. Thereby, we investigate whether motivational factors, particularly acceptability towards road charges,...

This study is the first economic experiment that tests the economic significance of the theory of psychological reactance (Brehm, 1966). For this purpose, I design an economic experiment in which subjects are asked to express their valuation of two-choice situations. In one case, subjects are...

(VF)Dans la mesure où elle peut avoir une incidence sur la création de valeur, les capital investisseurs (CI) sont susceptibles d’intervenir dans la gestion des ressources humaines (GRH) des entreprises qu’ils financent. La littérature montre une implication des CI au niveau de la...

Le marketing relationnel suppose un engagement de la part des consommateurs. Cet engagement peut être multiforme, i.e. affectif ou calculé, et repose largement sur la confiance accordée au prestataire de service. Le marketing relationnel s’est assez peu intéressé aux variables...

This conceptual article presents the current criticisms to relationship marketing and important concepts developed in marketing and psychology to understand consumer reactance toward services packaged as formal contracts. A first part presents the numerous questions that researches are raising...

The International Whaling Commission (IWC) was originally established as a regime to manage whaling under the norm of conservation for use. However, over time it was transformed into a regime to prohibit whaling, largely due to the anti-whaling campaigns that were mounted by activist...